Free. No card. Built from 17 years advising owners on the hires that make or break a team

Most bad hires were decided before anyone was interviewed.

Not by the candidate. By the fact that nobody ever wrote down what the job actually is. So you interview against a feeling, pick the best of the bunch, and find out in month four that the best of the bunch was not the right one.

Spend about twenty minutes answering questions about the role. You walk away with four documents that say what the job is, who it needs, and what good looks like. All four are free, and they are yours to keep.

About 20 minutes No card Four documents you keep
Max explains why good owners still make bad hires Watch Max · 1:39
From Max Koz, host of the Practical Leadership Podcast, on why smart owners still end up cleaning up the wrong hire.
"It made it crystal clear who we needed. We found our long-term team member in less than two weeks." Lisa M., Paper Moon Painting · real client
Max explains why good owners still make bad hires Watch Max · 1:39
From Max Koz, host of the Practical Leadership Podcast, on why smart owners still end up cleaning up the wrong hire.
See it run · 0:34
What this actually is

A guided session, not a template you fill in.

You are not downloading a worksheet. You open it and it starts asking you about the role: what this person has to get done, what has been going wrong, what your business is actually like. You answer in plain language, the way you would answer out loud.

While you answer, it writes. Each document appears as it lands, and you change anything that is wrong.

What changes: You stop interviewing against a feeling. You interview against a written definition of the job that you can hand to anyone else on your team.
What you walk away with, free

Four finished documents, written around your role.

Not a template with your job title dropped into it. Below are real pages from a real session, cut short on purpose.

Page 1 First page of a Seat Definition document built by the 20 Minute Hire
Seat Definition What this seat is actually for, and what it is not. The thing most job posts skip.
Page 1 First page of a Job Scorecard document built by the 20 Minute Hire
Job Scorecard What a person in this seat has to produce for you to call the hire a good one, in numbers and dates.
Page 1 First page of a Head Heart Briefcase document built by the 20 Minute Hire
Head Heart Briefcase The thinking, the temperament, and the experience the role needs, separated out so you stop trading one for another.
Page 1 First page of a Candidate Profile document built by the 20 Minute Hire
Candidate Profile Who you are actually looking for, in enough detail that you would recognize them.
These previews are shortened. Yours run the full length and are built entirely from your answers.
The simple shift

Stop asking "do I like this person?" Start asking "can they do this job, here, now?"

You cannot ask the second question until the job is written down. That is the part you are doing here.

Before

A role in your head

  • A job description borrowed off the internet
  • Everyone interviewing a slightly different version of the job
  • Questions the candidate has already rehearsed
  • A new hire left to guess what success means
After

A role on paper

  • The seat defined in writing, including what it is not
  • One definition your whole team can read
  • Success stated in numbers and dates
  • A candidate profile specific enough to recognize
You bring

The role.

  • What the person has to get done
  • What your business is actually like
  • What is on your mind about this hire
Then
You get

The role, written.

  • Four finished documents
  • Yours to keep, edit, and share
  • One definition the whole team works from
How it goes

Three steps, and you are doing two of them.

  1. You answer questions about the role. Plain ones, the kind you would answer out loud.
  2. It writes the documents while you go, and shows you each one as it lands.
  3. You read them, change what is wrong, and keep them.

The twenty minutes is your effort, not a countdown. It waits on you, not the other way around. Stop and come back if you need to.

Owner results

What changes when the role is finally written down.

"I was hoping to get a good admin assistant. I ended up with a hire of a lifetime. My gut hire helped me move fast. This system helped me hire for scale."
Eduardo G., Cafe Azul
"This process helped us understand why we hadn't hired someone after six months of trying. My husband and I were looking for different people and couldn't agree on anyone. It made it crystal clear who we needed, and we found our long-term team member in less than two weeks."
Lisa M., Paper Moon Painting
"We had been hiring for the wrong position and had very high turnover. The process helped us understand who we really needed and how to get them. Hiring the right people was a huge step in earning The Best Place to Work award, no doubt."
Dr. Bryan Stuckey, Perrin 410 Animal Hospital
"The right people just seem to gravitate to us now. We've been hiring great people, and we have the best team we've ever had."
Collin A., Hercules Foundation Repair
Before you start

The honest questions.

"What does this cost?"
Nothing. No card, nothing to cancel. About twenty minutes of thinking about the role.
"Do I have to give my email?"
Not to read the four documents on screen. You only give one if you want them sent to you or downloaded.
"Is this just ChatGPT?"
You can ask ChatGPT to write a job description. Most owners have. You get something generic back because you gave it something generic to work with. This asks you the questions first, the ones seventeen years of sitting with owners says actually determine whether the hire works, and it builds the documents from your answers.
"So what is the catch?"
There is no catch, but there is a paid part. When the four documents are done, the rest of the hire is there if you want it: the job post, the interview guide and scoring tools, the decision guide, and the 90-day plan for the same role. You will see the price then, once you have something in hand to judge it against. The four documents are yours either way.
Why Max built it

Because the cost of a bad process shows up after everyone is already tired.

Max Kozlovsky has spent 17 years advising owners and leadership teams, in the room with people who had to make payroll, hire fast, and clean up the hire that did not work.

He watched the same pattern repeat hundreds of times: a capable owner, a real need, a gut call, and six months of cleanup. It almost always started in the same place, with a role nobody had ever actually written down.

Start with the role you are trying to fill right now.

Not a hypothetical one. The one that is sitting on your desk. It costs nothing to find out what the job actually is.

Start on the role, free
Start on the role, free