Built from 17 years advising owners on the hires that make or break a team

You know what the wrong hire costs. This is how you get the right one.

The 20 Minute Hire builds your role scorecard, interview questions, and scoring rubric in one 20 minute session, so you walk into interviews knowing exactly what right looks like. $49 through August 31 while we test this price, regularly $199. Backed by the 30-Day Clarity Guarantee.

Build My Hiring System · $49
Max explains the 20 Minute Hire Watch Max · 1:39
From Max Koz, host of the Practical Leadership Podcast, on why smart owners still end up cleaning up the wrong hire.
"It made it crystal clear who we needed. We found our long-term team member in less than two weeks." Lisa M., Paper Moon Painting · real client
Max explains the 20 Minute Hire Watch Max · 1:39
From Max Koz, host of the Practical Leadership Podcast, on why smart owners still end up cleaning up the wrong hire.
Coming from the Reality Check?

The gaps you saw are exactly what this system closes.

The Reality Check shows where hiring breaks across Attract, Select, and Launch. The 20 Minute Hire builds the job post, interview guide, scorecard, decision tools, and 90-day plan to close those gaps.

Build My System Find My Hiring Gaps
Why hiring keeps feeling risky

Candidates can sound great in the interview and show up completely different in the job.

That is not usually because you are bad at reading people. It is because the process never forced the right evidence into the open.

The role is urgent.You need help now, so the process gets compressed.
The team is not aligned.Everyone is interviewing for a slightly different version of the job.
The questions are generic.Candidates give rehearsed answers that sound fine but reveal very little.
The cost lands later.Morale drops, productivity stalls, and the team has to absorb the cleanup.
Product proof · 1:02
See the product before you buy

This is not a PDF bundle. It is the whole hiring system for the role in front of you.

Tell the system about the company, the role, your website or files if you have them, and what is on your mind. It gives you the job post, interview guide, scorecard, decision tools, and 90-day launch plan.

What changes: The job post, interview, scorecard, decision criteria, and onboarding plan all point at the same definition of success.
The simple shift

Stop asking "Do I like this person?" Start asking "Can they do this job, here, now?"

The 20 Minute Hire gives you the structure to hear real evidence before you make the offer.

Before

Gut-call hiring

  • Generic interview questions
  • Loose scorekeeping
  • Different team members judging different things
  • A new hire who has to guess what success means
After

A hiring system

  • Role-specific questions
  • Clear strong-answer signals and red flags
  • One scorecard for the whole team
  • A 90-day launch plan before they start
How it works

Three parts. One aligned hire.

The system builds the process before the interview starts, so the decision is not made from vibes at the end.

Under 20 minutes, start to finish
Attract
Define the seat clearly enough to attract the right person and repel the wrong ones.
Before the post
You get
  • Role outcomes and success measures
  • Candidate filter and hiring criteria
  • Job post written around the real role
Leads to
Fewer wasted applicants and a clearer bar before interviews begin.
Select
Ask questions that expose whether this person can do this job in your business.
During the interview
You get
  • Custom interview guide
  • Strong-answer rubric and red flags
  • Team scorecard and decision guide
Leads to
You hire on evidence, not charisma, confidence, or the last person who sounded good.
Launch
Turn the right hire into a productive hire with a clear first 90 days.
After the offer
You get
  • 90-day launch plan
  • Check-ins and early expectations
  • First-year success map
Leads to
They know what winning looks like before the team starts guessing.
You do

Bring the role.

  • Company context
  • Website or files, if you have them
  • What is on your mind about the hire
Then
You get

The hiring system.

  • 11 hiring assets
  • Included bonus tools
  • One aligned process for this seat
What you actually get

11 hiring assets, built as one system.

Each asset is useful on its own. The real value is that they all agree with each other: same role, same evidence, same definition of success.

Role outcomesSuccess measuresCandidate filterJob postHiring criteriaInterview guideAnswer rubricRed flag signalsTeam scorecardDecision guide90-day launch plan
11 hiring assets generated in one session, plus bonus tools for reference checks, team fit, candidate read, and hard calls.
Why it works

It is built from 17 years of advisory work, not from a prompt list.

The product combines practical hiring best practices with neuroscience, psychology, behavioral economics, and patterns seen across startups, scale-ups, small businesses, and global companies.

NeuroscienceReduce snap judgments and force better signal into the conversation.
PsychologyListen for behavior, ownership, judgment, and fit under realistic pressure.
Behavioral economicsKeep the decision from drifting toward the loudest, warmest, or most recent impression.
Hiring practiceAlign attraction, interview, scoring, and onboarding around the same role.
Is this just ChatGPT?

ChatGPT gives you questions. This gives you the right ones.

You can ask ChatGPT for interview questions. Most owners have. You get ten reasonable questions every candidate has already rehearsed.

The problem was never access to questions. The problem is knowing which questions expose what this role will demand, what a strong answer sounds like, and what should make you pause.

The 20 Minute Hire starts with your company, the role, your files if you have them, and what is on your mind. Then it builds the questions, rubric, scorecard, and launch plan around that context. It does not pick your people. It builds the read, and you make the call.

Owner results

This changes the hiring conversation.

"I was hoping to get a good admin assistant. I ended up with a hire of a lifetime. My gut hire helped me move fast. This system helped me hire for scale."
Eduardo G., Cafe Azul
"We had been hiring for the wrong position and had very high turnover. The process helped us understand who we really needed and how to get them. Hiring the right people was a huge step in earning The Best Place to Work award, no doubt."
Dr. Bryan Stuckey, Perrin 410 Animal Hospital
"This process helped us understand why we hadn't hired someone after six months of trying. My husband and I were looking for different people and couldn't agree on anyone. It made it crystal clear who we needed, and we found our long-term team member in less than two weeks."
Lisa M., Paper Moon Painting
"The right people just seem to gravitate to us now. We've been hiring great people, and we have the best team we've ever had."
Collin A., Hercules Foundation Repair
Why Max built it

Because the cost of a bad process shows up after everyone is already tired.

Max Kozlovsky has spent 17 years advising owners and leadership teams, in the room with people who had to make payroll, hire fast, and clean up the hire that did not work.

He watched the same pattern repeat hundreds of times: a capable owner, a real need, a gut call, and six months of cleanup. The 20 Minute Hire is the system he built to stop that pattern before it starts.

The offer

One purchase. One role. The complete system.

Use it for the role you need to fill now. One purchase builds one complete hiring system for that one role. Launch pricing ends August 31, 2026.

The 20 Minute Hire bonus tools on a table
Bonuses included

All six bonus tools come with the system.

Use these before, during, and after the hire when you need a clearer story, sharper candidate read, stronger team handoff, or a cleaner hard call.

Hire or Fix Decision FilterDecide whether to hire at all.
Epic Business Story BuilderTell the story that attracts great people.
Natural Interview DecoderHear what candidates really mean.
Fast-Fit Rapport BuilderConnect new hires to the team in week one.
2-Minute Team EvaluatorRead the team over time.
Exit Like a Hero GuideLead a respectful transition when needed.
$199$49
Why $49? We are testing this price through August 31. The regular price is $199. One purchase covers one role and builds the complete hiring system for that role.
  • 11 hiring assets built for your exact role
  • Role clarity, attraction, screening, interview, scoring, decision, and launch tools
  • All six bonus tools for reference checks, team fit, candidate read, and hard calls
  • 30-Day Clarity Guarantee
Build My Hiring System · $49
30-Day Clarity Guarantee: a 30-day money-back guarantee.
Before you decide

The honest questions.

"Can 20 minutes really improve a hire?"
Twenty minutes is the input time. The value is the structure. A focused process beats three wandering interviews.
"I am not a hiring expert."
That is the point. The system gives you the questions, signals, rubric, scorecard, and launch plan. You bring the real-world context.
"Is this worth $49?"
A wrong hire can cost 30% to 200% of first-year pay. More importantly, it costs momentum, morale, and trust. This is a small price to stop running the next hire from memory.
"Does it choose the person for me?"
No. It builds the read. You make the call. The system is there to make your judgment clearer, not replace it.

Your next hire is either another guess or a system.

Give it the role, your context, your website or files if you have them, and what is on your mind. Walk out with the hiring system.

Build My Hiring System · $49
Build My System · $49