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I've watched 40 business owners make the same hiring mistake. Here's what I built so they'd stop.

Every single time, the story started the same way. A role opened up. The owner wrote a job post fast — because they needed to fill it fast. They posted it, got a flood of applications, reviewed the ones that seemed promising, and ran a handful of interviews on gut instinct and whatever questions came to mind.

Then they made an offer. Six months later, they were starting over. I've been a hiring advisor to small businesses for 16 years. I've sat in that room more than 40 times. The owners weren't bad at reading people. They weren't making reckless decisions. They were running a process built on the wrong evidence — and the process was failing them every time.

The 20 Minute Hire is what I built so they'd stop.

[60-second founder video — to be added]

Bad hires are not a judgment problem. They're a process problem.

Résumés show you what someone wants you to see. Interviews show you what they've practiced. The gut call at the end of the process rewards whoever reminded you of someone who once worked out. None of that predicts performance.

The owners I was working with weren't lacking intuition. They were lacking inputs. A process that starts with the wrong evidence produces the wrong decision — predictably, every time.

I built The 20 Minute Hire to give them the inputs they'd been missing. Define the role before you post it. Filter wrong candidates at the source. Score the interview against criteria you set in advance. Hand the new hire an onboarding plan before day one. That's the complete process. It runs in 20 minutes. It produces different outcomes because it starts with different inputs.

What this is built on.

  1. Mechanism over claim

    Most bad hires were predictable. The process just didn't surface the right information in time.

  2. Speed and quality are not a trade-off

    The job post is a filter. Most are set to let everything through.

  3. The owner's reality, not the HR playbook

    Gut instinct is expensive. Not because owners are bad at reading people — because the evidence they're reading is unreliable.

  4. Authority through repetition

    Speed and quality are not a trade-off. The 20 Minute Hire exists to prove that.

  5. Process over instinct

    The owner deserves the same structured process that enterprise companies take for granted. Building a team shouldn't be something only HR departments get to do right.

Who The 20 Minute Hire is built for.

Primary

Small business owners running 5 to 30 people who are making a hire themselves — because there's no HR department to hand it to. You've probably made at least one hire that cost you. Maybe more than one. You have a role open right now, or you have a role that just blew up, or you've been running short-handed because filling the position feels harder than staying understaffed. You don't need a theory of good hiring. You need a process for this hire. That's what a Clarity Session delivers.

What different inputs produce.

Case Study

6 months of failed hires → 2 weeks to fill → still there 5 years later.

A husband-and-wife team running a small services business had been trying to fill the same role for six months. Three hires in. Three departures. Each one had looked promising on paper, interviewed well, and unraveled within weeks of starting.

We ran a Clarity Session. Rewrote the job post as a filter — the requirements were specific enough that the wrong people self-selected out before applying. Built a scorecard tied to the actual work the role had to do. Drafted the onboarding plan before the offer went out.

They got one-tenth the applicants of the previous rounds. They interviewed four. They hired one. Five years later, that person is still there.

Results from founder client experience. Names withheld by request.

Ready to run the process?

The system takes 20 minutes. You walk in with an open role. You walk out with a job post, a scored interview framework, and a 90-day onboarding plan — built for that specific hire.

Book a Clarity Session →See What's Inside →